Taught in conjunction with the


College of Marketing and Management

HBO 104 (same as M&M 101): Practical Marketing and Management

Go Beyond The Textbooks and the Class-Room!

A Practical Experience in Marketing and Management.

The Challenge The Plan The Products The Tools Getting Started

College of Home-Based Business Opportunities

© 1999 by Gary and Bonnie Blank and Engineering Update Institute. ALL RIGHTS RESERVED.

 

 

 

 

 

 

 

 

 

 

 

 

The Challenge

The challenge for you is to show that ONE person (or a couple) can create a powerful marketing organization throughout the USA and Canada in a short time and realize RAPID substantial cash income, and save $3000 to $5000 a year in taxes,

And earn from a few hundred to possibly $3000 or $4000 a month working from home, part-time.

Selections for M&M 101: Practical Marketing and Management

 

 

 

 

 

 

 

 

 

 

 

 

The Plan


Definition of a MANAGER: Someone who
(a) becomes a member of our course and a member of our Wholesale Buying Club (similar to Sam's Club, Costco, etc). The registration fee is $11.95 a year.
(b) purchases a recommended (but not required) minimum of $100 (junior manager) or $300 (senior manager) of product (see note below) each month at discounted wholesale for a minimum of four consecutive months from the manufacturers.

(NOTE: Many families and individuals are currently purchasing similar products of various other brands from stores. The estimated annual market for these products is $56 Billion. When you switch to the Wholesale Buying Club you will have access to the best products at the best prices. They are conveniently shipped by the manufacturers to members' doors. And, every product has an unconditional 100% money-back guarantee. They are not available in stores. Our Wholesale Buying Club has the EXCLUSIVE right to market these products).

PURPOSE: The goal of the registered participant (manager) is to recruit and train three (or more) new managers who each agrees to duplicate what you did and to purchase a minimum of $100 or $300 of product each month at wholesale for a minimum of four consecutive months. (When people find out what you are doing they will want the products without becoming members. Although you may resell the products to anyone for an instant profit, this can be time-consuming, should be kept to a minimum, and is not the primary objective of this program).
Each of the three NEW managers recruits and trains three(or more) new managers, etc. Once purchased the products may be used for personal and family consumption.

Definition of MONTHLY VOLUME:
Monthly volume is measured by taking the total of all the volume in the organization a manager has developed (purchases of all recruits and their recruits and their recruits, etc) (personal volume not included).

Definitions of BONUSES:

1. RECRUITMENT BONUS: For EACH manager personally recruited: - $32 to $100 in the month of recruitment and $32 to $100 in the next month following the month of recruitment.

2. MONTHLY BONUS: In addition to the recruitment bonus, the recruiter receives a monthly bonus of 4 to 8 per cent of ALL the volume done in the ENTIRE organization. As examples, with a total of 3 managers recruited the monthly bonus can be about $72. With a total of 12 managers (each of the 3 old managers recruited 3 for a total of 9 new managers) the monthly bonus can be about $300. With a total of 39 managers (each of the 9 recruited 3) the monthly bonus can be about $1000, with a total of 120 managers (each of the 27 recruited 3) the monthly bonus can be about $3000, etc.
The average monthly bonus being currently paid to members is $285. Some are inactive and receive $0. The top earner is receiving about $250,000 a month.

3. MANAGER BONUS: There are two advantages of being a senior manager ($300 minimum). The senior manager qualifies for many other substantial bonuses which accrue as the organization become larger. The senior manager also receives one (or more) free product every month from the manufacturers.

Selections for M&M 101: Practical Marketing and Management

 

 

 

 

 

 

 

 

 

 

 

 

The Products


Product Details

The products are the best quality available and include the 4 categories below,( all natural, non-synthetic). Most of us are trying to survive on minimum daily requirements, while our lifestyle choices require maximum daily nutrients to fuel our bodies. In order to obtain and mantain optimum health, we need to begin with better lifestyle choices including proper diet, exercise,rest, stress reduction, and limiting our exposure to environmental toxins.

Adding nutritional supplements into the equation is not designed to replace any of the other parts of the formula, but rather to assist us in those areas we cannot do perfectly. Nutritional supplements may assist the body in many ways including: strengthening the immune system, providing more natural energy, and increasing mental clarity.

We help our managers with a powerful new interactive program which provides you and each of your recruited managers (after filling out a questionnaire), a complete computer-generated Personalized Nutritional Profile Packet which includes:

There are 4 classes of products:

1. Basic Nutritional Products ($10 Billion a year market, consumable and repeatable)

2. Sports and Athletic Nutritional Products ($10 Billion a year market, consumable and repeatable)

3. Safe Weight Loss Products ($30 Billion a year market, consumable and repeatable)

4. Personal Care and Skin Care Products ($6 Billion a year market, consumable and repeatable)
What do Grace Kelly, Elizabeth Taylor, the movie "Titanic", Audrey Hepburn, Diana Ross, our skin care line and Jacqueline Kennedy Onasis have in common? You guessed it! Peter Lamas! The Skin Care Line has had access to Peter Lamas' talents and experience in skin care development and training!

If you are interested in seeing the list of products, click here

Selections for M&M 101: Practical Marketing and Management

 

 

 

 

 

 

 

 

 

 

 

 

 

The Tools

Coaching, video tapes, audio tapes and brochures describing the products and the marketing plan are available for you to use as you build your organization. Many other tools involving computers , the Internet, infomercials, and more are made available to members only. Information and training are available at for-members-only websites.

Also available (optional) is a powerful new interactive computer program which allows you to give each of your prospective managers a complete Personalized Nutritional Profile. This program was developed for use by medical doctors to help with the understanding of the nutritional deficiencies and health concerns of their patients. With this tool you do not need to know anything about health, nutrition, deficiencies, and products. New members may use this tool FREE.

Also available (optional) are new health-test kits which are given FREE to people so they can do a simple health test at home. This test tells them if they currently have (or are likely to develop) cardiovascular disease, cancer, diabetes, or similar diseases, and what to do about it.

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Getting Started and Questions

To get started you will:

1.Join the course and the Wholesale Buying Club (registration fee $11.95 a year).
2. Place your initial order using any combination of products.
3. Make a list of prospects to whom you will present the concept and the program. (The recruiting percentage is very high. Almost everyone grabs at the opportunity to get things at discounted wholesale member prices. Some will join just for that purpose. Others will see the vision and advantages of building a profitable business.)
4. Plan your goals and strategy with the help of one of our qualified faculty counselors.

Questions? Call The Institute (College of Health and Nutrition) 1-800-464-0887 (8 am to 7 pm CST).

Or E-Mail Your Questions

Selections for M&M 101: Practical Marketing and Management